• d03cb7af8d7cc2f9de22c2b242b42a39_uk.jpg
    Captain Morgan Halloween-party

    Phygital-solution for Captain party

  • d03cb7af8d7cc2f9de22c2b242b42a39_uk.jpg
2011
Project, client
Captain Morgan
Type of work
Phygital

Idea

We wanted to get the message across: «With Captain Morgan you’ll for sure have fun!».  That’s why we combined Captain Morgan fans in social networks with their life off-line, we came up with an interesting phygital-solution.

 

Idea

Realization

At a Captain Morgan party devoted to a Halloween feast there was launched RFID-activity. At the club entrance the participants registered via Facebook-account and received individual cards with RFID- chips. A special terminal, put in the club, allowed making pictures with Captain Morgan, checking-in, and posting check-in with picture on Facebook, making all missing the party feel envious.

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