We wanted to get the message across: «With Captain Morgan you’ll for sure have fun!». That’s why we combined Captain Morgan fans in social networks with their life off-line, we came up with an interesting phygital-solution.
At a Captain Morgan party devoted to a Halloween feast there was launched RFID-activity. At the club entrance the participants registered via Facebook-account and received individual cards with RFID- chips. A special terminal, put in the club, allowed making pictures with Captain Morgan, checking-in, and posting check-in with picture on Facebook, making all missing the party feel envious.