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Captain Morgan Halloween-partyPhygital-solution for Captain party
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2011
Project, client
Captain Morgan
Captain Morgan
Type of work
Phygital
Phygital
Idea
We wanted to get the message across: «With Captain Morgan you’ll for sure have fun!». That’s why we combined Captain Morgan fans in social networks with their life off-line, we came up with an interesting phygital-solution.
Realization
At a Captain Morgan party devoted to a Halloween feast there was launched RFID-activity. At the club entrance the participants registered via Facebook-account and received individual cards with RFID- chips. A special terminal, put in the club, allowed making pictures with Captain Morgan, checking-in, and posting check-in with picture on Facebook, making all missing the party feel envious.
