The world’s largest fast-food restaurant chain, KFC, opened recently in Ukraine. We faced the challenge of attracting people to Kyiv KFC outlets.
We launched a media campaign and offered users the opportunity to play the interactive game "Yummy Colonel Sanders` jackpot ". The chance to win a small prize was very high. Each person had a real chance of winning a delicious prize. Winners got a prize and could taste something in addition to gaining a Pepsi or chicken wings.
Users looked through the menu, picked their desired prize, and tried their fate on a one-armed bandit. Each person was given 3 attempts. Those who wanted to continue the game, received an additional try for each invited friend.