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    Colonel Sanders’ yummy jackpot

    In this project we offered users the opportunity to play an interactive game and to try their fate, then to be rewarded with a yummy bonus from KFC.

     
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2014
Project, client
KFC
Type of work
Campaigns

Idea

The world’s largest fast-food restaurant chain, KFC, opened recently in Ukraine. We faced the challenge of attracting people to Kyiv KFC outlets.

 
Idea

Realization

We launched a media campaign and offered users the opportunity to play the interactive game "Yummy Colonel Sanders` jackpot ". The chance to win a small prize was very high. Each person had a real chance of winning a delicious prize. Winners got a prize and could taste something in addition to gaining a Pepsi or chicken wings.

 
Realization Realization

Colonel Sanders’ yummy jackpot

Users looked through the menu, picked their desired prize, and tried their fate on a one-armed bandit. Each person was given 3 attempts. Those who wanted to continue the game, received an additional try for each invited friend.

Colonel Sanders’ yummy jackpot Colonel Sanders’ yummy jackpot Colonel Sanders’ yummy jackpot

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