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«Khortytsa Ice»in the stratosphereLaunching into the stratosphere a measuring probe with «Khortytsa Ice» bottle fixed on it.
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Global Spirits
Campaigns
White Square Silver 2014
Propeller Bronze 2013
KIAF Bronze 2013
Idea
The innovative bottle for «Khortytsa Ice» changes its color when cooled to +5C (the ideal temperature for beverage drinking). We decided to demonstrate the gradual change of the bottle color in an original way - to send it into the stratosphere.
Realization
On the «Khortytsa Ice» space program site we offered users the opportunity to determine the altitude at which the bottle reaches its ideal temperature and changes color. Predictions could be posted on the site and on the Facebook network. After the successful launch of the measuring probe to an altitude of more than 25km, we were able to fix the altitude at which the bottle changed color and then decided the winner.
