Ukrainians have certain stereotyped prejudices concerning tea in bags. So we wanted them to choose their favorite tea, orienting on their own taste impressions, and not on a habit or other people's opinion.
We ran an experiment, aiming to clear minds of doubts toward Lipton tea. To find out what is better — Lipton or brew, we gave to ordinary people in supermarkets and on the streets of 16 Ukrainian cities the opportunity to taste two random types of tea and then asked them to share their impressions. The experiment has shown that after the most important essential characteristics – taste, aroma and aftertaste — Ukrainians prefer Lipton tea. In order to show the results to everyone who didn’t take part at the testings, we uploaded them on the website and shot an ironical video clip.