In winter when nobody thinks of cold drinks, we wanted to attract consumers’ attention to Pepsi. So we came up with an idea of creating an innovative fridge that reacts to passersby, talking and joking with people and giving them an original experience in the POS. This experience was designed to become a trigger for buying Pepsi in winter.
We designed an innovation - the world’s first Pepsi Fridge that expresses emotions, has conversations, and makes friends online. The contact elements on its door send signals to the inboard computer. In response, the computer displays video and emits sounds through the speakers. We placed our Fridge in a popular winter sports spot. Over the course of a month it was opened 3240 times and 2013 Pepsi cans were sold.