It’s already the third time that PEPSI is running a retro-campaign during the New Year holiday period. This time for its digital part we created the “Pepsi-Cola” Time Machine, which could send the participants into the past and show them who they could have been 35 years ago.
Together with “Pepsi-Cola” we turned participants into cosmetologists, film projector operators, glazed fruit makers, and art models; deriving inspiration from the professions classifier and fashion trends of that those times. Just indicating the present vocation, the person was shown his or her retro-profession.
Every 43th, 56th and 64th guest traveling to past times was given a retro-gift: phone tokens (mobile recharge), light industry (cool T-shirts) and food industry (“Pepsi-Cola” bottle crate) goods.