PepsiCo
Campaigns
KIAF Bronze 2014
Idea
Pepsi is always accompanying young people's brightest moments of life, helping them to express themselves. Remembering that it is music which excites true and steady interest in the hearts of girls and boys, we decided to support talented youth, whose dreams are to rise to fame and become top-ranked music stars, in gaining fans.
Stars of Now — Start is now
We designed a platform where everybody was given a chance to make a splendid presentation of their own music band to web society. Registered musicians designed their band page in accordance with their wishes and taste, then uploaded a maximum of three tracks of their own performances. Project "Pepsi Stars of Now" favoured all who joined their fortune with music and dreamed about an ambitious start-up with their own music band. The contest winner was awarded a video clip shooting of their own song and received air time at radio Europa Plus Ukraine.
