Visit site
2015
Project, client
MasterCard
Type of work
Campaigns

Idea

 

Year by year football fans wait for the UEFA Champion League tournament and get prepared to support their favorite teams with great enthusiasm. Fans’ emotions are priceless, so we decided to fix them on-line.

Idea

Realization

We designed profile pics reflecting fans’ emotions thanks to visual face-tracking technologies. Users shouted, showed excitement, sadness, and got angry, and in order to make real the fan’s image, they added to their profile pic the colors of their favorite football club, and fans’ attributes.  

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