For launching the Velkopopovicky Kozel promo-campaign we decided to show a festive (fair-trading) mood, which was arranged by our team in a video clip on the website.
On the sketch stage were shown the personalities and occupations of our heroes. As a result – we made up a team of appealing characters. Each of them represented website sections according to their “attainments”. Prim and proper Governor František invited the visitors to get acquainted with the history of legendary beverage creation. Charming Agnieszka offered to lead a brewery tour where everybody could try one’s fate and gain reward points. Brewer Wojtek was responsible for expertise and original prize gifting. Barber Grzegorz turned visitors of the promo website into amusing Czech characters.
Heroes of the video were chosen: Governor František, charming Agnieszka, barber Grzegorz, and a traditional bike messenger - these represented the famous Czech brewery and created a festive mood.