2013
Project, client
Global Spirits

Video: Khortytsa Ice – Rube Goldberg machine

In tandem with RadioactiveFilm we constructed a fully-featured Rube Goldberg machine – one small action caused another action and lead to a chain reaction of all machine elements, resulting in launching the innovative Khortytsa ICE bottle into the stratosphere. It took us a month to prepare and implement the complete construction algorithm. The experiment with the Rube Goldberg machine for “Khortytsa Ice” was a hit in one shot. Two production days and 72 doubles – and the unique shot was completed.

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