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Visual identity for Ivano-FrankivskWatch video -
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Ivano-Frankivsk
Campaigns
Cannes Lions Shortlist 2014
Kakadu Shortlist 2014
Goal
In 2013 we developed a visual style for the city of Ivano-Frankivsk. The project goal wasn’t only the development of a new logo, but also to improve the situation concerning out of control local advertising negatively affecting the city image.
Symbols
In search of a symbol representing the 300-year anniversary of city history, our team spent several weeks. It had to be the tried and true witness of all historical events. Finally we found it, it turned out to be a Ukrainian countryman. Easy-natured, shy, hardworking. He was always supporting the city in the hardest times. And his embroidered shirt flies through the ages as the unofficial flag of Ivano-Frankivsk. Unique semantic content came from city topography, namely, from Town hall (ukr. Ratusha) – the most remarkable visual and metaphoric sign of Ivano-Frankivsk.
Site
We developed a site where everybody can become part of the new style of Ivano-Frankivsk. You need just to upload Your photo on-site and get back its embroidered variant.
